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Meaty meta descriptions may affect your keyword stuffing tactics

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. You need to understand where you are now in order to accurately assess your future rankings. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. This is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis.

What your mum didn't tell you about static pages

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. Link building is still extremely important. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google.

Learn more about Page speed and SEO

Make sure you’re not just writing for the sake of making a piece of content longer, but don’t be afraid to write lengthy pieces if you feel it’s going to be useful to somebody. Another wayto add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. With businessesbecoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Backlink indexing is important for SEO. While you can still build a profitable organic presence in Google, you’ll need to get creative. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO.

Meaty meta descriptions may affect your static pages tactics

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "It has long been understood that Google’s ranking algorithm is complex (by design)." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs.

Meaty meta descriptions may affect your keyword stuffing tactics

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. With a global economy more businesses are going online now. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty!

Make it sufficiently broad in terms of stickiness

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Such content doesn’t provide regular traffic. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Keyword-based titles help establish pagetheme and direction for your keywords. Subsequently, the market response from ‘A’ will be compared to that of ‘B’.
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